Fourteen ambitious young entrepreneurs compete for a $100,000 investment from hip-hop mogul 50 Cent. The contestants must race chained together through the streets of Brooklyn and, later, one gets eliminated.
50 Cent teaches the cast an important lesson he learned on the street: make something out of nothing. Nikki is forced into a leadership position, Nima plays mind games, and Nathan's behaviour wears thin on everyone, including 50 Cent.
Two contestants get a bonus reward and travel to 50 Cent's legendary Connecticut mansion. Plus, the teams show off their hustling skills on the boardwalk at Coney Island.
50 Cent puts campers through a puzzling test that forces them to use brains and brawn. Musso is ready to leave as camp life has worn him down. Danity Kane's Aubrey O'Day guest stars.
The teams test their sales skills on the unforgiving streets of the Bronx and 50 Cent sends one of the strongest contestants home in a surprise elimination.